She says, “We are building, and we are getting organizationally set up to deliver. But we can deliver until we go blue in the face, and if the industry’s not picking it up, it’s not going to matter.”
SALMA’S
Elegance in Every Shade
Every design at Salma’s tells
stories of elegance and identity.
stories of elegance and identity.
Salma’s
Runhill
De Chan
Salma’s
Runhill
De Chan
Salma’s
Runhill
De Chan
Our Mission
At Salma’s, our mission is to craft unique collections that are not only beautiful but also add real value to the global denim culture. As a forward-looking denim manufacturer, we embrace technology and innovation while maintaining an unwavering commitment to quality. We actively contribute to economic and industrial sustainability by investing significantly in both advanced technology and human resources. Our philosophy is built on the belief that growth in the denim fashion industry must be collective — achieved by supporting the pillars of sustainability through responsible production, innovation, and modern practices.
We aim to challenge conventions and create meaningful impact through strong client partnerships and the excellence of our work. By representing diverse perspectives, we ensure inclusivity in every project we design. Through best practices, innovative methodologies, and insightful analysis, we continue to deliver denim products that combine superior craftsmanship with lasting style and cultural relevance.
Clothing Solution For
Every Concept
From a simple idea to a compelling identity, we help you define your strategic direction. Every piece we deliver reflects consistency, comfort, and brand accuracy at scale. We believe every thoughtfully crafted brand deserves to be seen. With our expertise and passion, we are dedicated to bringing your ideas to life and making your products the very best they can be.
We understand the complexities of commercial apparel development. It’s not just about creating a beautiful piece of clothing; it’s a comprehensive process that balances creativity, practicality, cost-effectiveness, and market demand. As your manufacturer, we invest in every client from concept to delivery—committed to achieving success together.
Our role is not only to produce high-quality clothing but also to build trust and support your brand’s growth. By balancing creativity, technical expertise, and market insight, we help transform ideas into unique products that thrive in the competitive fashion industry.
Salma Nasir
CEO
Salma Nasir has been the CEO of Salma’s Textiles since
2025. As a catalyst and founder, she works in a
hands-on way with brands and others in the industry.
She is the driving force behind sustainability for the
London-based brand “Salma’s.” Over time, she has
built an entire department overseeing teams in London
and Dubai, emphasizing the need for deep knowledge
of supply chains to drive progress.
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Where Textile Expertise
Meets Your Vision
At Salma Textiles, we take pride in providing you with direct
access to our textile experts, who combine deep industry
knowledge with a customer-first approach. Our dedicated
customer service team goes beyond basic assistance — they
carefully listen, understand your requirements, and guide you
towards the most suitable fabrics and products tailored to your
needs. Whether you are working on a current order or planning
future projects, we are committed to supporting you at every
stage. From fabric selection to product advice, our goal is to
ensure your experience is smooth, professional, and fully aligned
with your vision.
Our Social Work
Children Education
Runs education programs, assisting children with schooling, uniforms, stationery, and meals.
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Nishtar Hospital
Major Initiative: Raising approximately £15 million to renovate Nishtar Hospital.
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Limb Replacement
Offering prosthetic limbs and ongoing support to patients as part of broader health and community programs in Pakistan.
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Earthquake & Flood Relief
Emergency Aid: Light4Life actively responds to earthquake and flood crises in Pakistan with critical relief and long-term support.
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Join Our Team
Be part of a dynamic and innovative team where your skills, ideas, and passion can make a real difference.
We believe in fostering growth, collaboration, and creativity while providing opportunities for personal
and professional development. Together, we aim to shape the future of the textile industry with dedication
and excellence.
WEB DEVELOPER
Muhammad Hamza Sarfraz is a Computer Science graduate with a strong foundation i...
cheif Marketing Manager
Meo Ali Yaqoob is an accomplished Chief Marketing Manager with extensive experie...
Graphic Designer
Hammad is a creative and skilled Graphic Designer with a passion for crafting v...
Operational Head
Prof. Dr. Saima Waseem is an accomplished academic and researcher with years of...
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