ceo-story

Make it Yours,
Make it Local,
Make it Pakistan,

From your first lightbulb-moment, to scaling your British brand, we proudly support emerging clothing and accessory businesses to get their products made in the Pakistan.

Find out more
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The Innovator

Hello, i am salma nasir

My journey started in the medical field, involved the challenges and rewards of navigating a demanding profession for me and my husband Dr Aslam Nasir togateher, potentially impacting our relationship career's path and family life. The demanding nature of medical career can limit opportunities for personal interest's , passion and even family time.

After working in the medical field for decades a strong desire for fashion design drove the change.

While the fileds are diffrent , a medical professional posseses strong analytical, problem solving, and communication skills, which can be valuable in design. I love making things.

Our Mission Helping
Local Brand To Grow Better

We aim to help a local brand grow, focus on building community connections, leveraging local marketing strategies, and ensuring a strong brand identity.

This includes engaging with the community through events, collaborations, and social media, optimizing local searches, and consistently delivering excellent customer service.

Launching a new brand requires careful consideration of key elements such as visual identity, messaging, and brand ideas that resonate with your local audience.

In a time when consumers can access a limitless range of global products and services with just a few clicks, local businesses can find it hard to market themselves effectively to the smaller and more specific segments they rely on.

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My Timeline

STEP 01

2011 - UNIVERSITY OF BEDFORDSHIRE

Enrolled in a master degree to learn about bussiness, best investment in myself ever made and gave me confidence that you are never too old to learn something new and invest in you learning.

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STEP 02

2016 - 2019 TRADE SHOW

Spoting a gap in the market for a trade showcasing all of the world amazing fashion and textile manufacturers. Attending trade shows significantly contributes to my personal growth by enhancing brand awareness, generating leads, and facilitating valuabe connections within the fashion industry. It provides me the direct access to potiential buyers, retailers, and industry influencers. This expererience allows me for hands-on product demonstrations, engaging displays and creating a lasting impression on attendees.

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STEP 03

2022 - CHARITY LIGHT 4 LIFE

As a founder member of charity light 4 life founded in 2005 my work involve various roles like fundraising, communications, administrative, and management positions. Our charity programme for light 4 life help victims of earthquake and floods in the world. I am working and suporting several other health and educational projects.

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STEP 04

2025 - BRAND LAUNCHING

Building on my industry expererience i decided to launch my own brand by connecting with audience all an emotional levels by sharing my story authentically and personally. It's a crucial element of brand building as brand launching explain its origins, values, and mission. It helps us connect with our audience, establish credibility, and differentiate us in a market. I beleive when i am creating a brand i am not creating one brand i am creating millions of brands as brand is a reputation, your bussiness reputation. Brand is the result of that what we are thinking, what we are doing as it is an impression that brand makes in audience heads or heart.

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STEP 05

2025 - COACHING AND CONSULTING

Based on my fashion industry experience, I am launching my coaching and consulting programme Light 4 Brand to support young graduates by providing working 1-2-1 with bussiness owners. This programme will help people build thier own brand, focus on providing resources, mentorship, and colaborative opportunities. Light 4 Brand offers low cost workshops, connecting young gradustes with mentors and local bussiness networks, and promoting products through online platforms. Light 4 Brand proudly support emerging clothing bussinesses to get their products in national and international market.

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STEP 06

PODCAST HOSTING

I am starting a podcast to shine a light on all the amazing people who wants to build their careers in the manufacturing and fashion industries. Podcasting is a powerful tool for bussinessess, offering a unique way to connect with audience, build brand awareness, and establish authority. Podcast allow bussinesses to show case their expertise and build a strong voice attract potiential coustomers and drive conversations. Regular podcast engagement can strengthen realtionships within exisiting coustomers.

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